That's all for now, folks.

Buy the book!


That’s it! If you have been enjoying the roll-out of these posts over the last few months, show your support and buy the book!


288 pages of content written by an actual human!


You can read the book on Kindle and Paperback.


Or if you need help on any of the topics covered, DM me. I might be the right man for the job.

Mark McKenzie

Mark McKenzie, starting his career in media in London, has amassed over a decade of experience in the field of digital marketing and analytics. Throughout his journey, he has collaborated with SMEs, corporates, and enterprises, establishing highly specialised consultancy and agency departments that prioritise digital analytics. Serving clients across New Zealand, the United Kingdom, Australia, and the USA, Mark has encountered and tackled challenging questions from struggling marketers in diverse industries, spanning web analytics tools, platforms, connections, and databases.

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Measurement Plans – The Missing