Hey Mr ‘iNsErT cUsToMer NaMe’, I saw you looking at bananas (the customer has just bought a banana). Would you like some bananas with your purchase? You seem like the kind of persona that likes bananas, unknown male, age 24–30.

To move into levels 2 and 3, we’ll be looking to work through several vital tasks depending on how large our organisation is and how far up the curve we’re ultimately looking to go. Those tasks often centre around reporting, dashboarding, and further planning for additional tracking and more detailed insights and questions.