Your Data is F**KED - Blog
Analytics Maturity, The Power of One, The Forgotten Role of The Marketer, First Party Data, The Cookie Apocalypse, Personalisation Strategies, Data Strategies, The Pillars of Personalisation, The Risk and Readiness Review, Data as a Resource, Solution Designs, Measurement Planning, Tools and Tech, Strategic Data and Analytics, The Wheel of Growth, Reporting and Dashboarding, The Two Tracks, Cycle of F**KED Data, Project Plans Mark McKenzie Analytics Maturity, The Power of One, The Forgotten Role of The Marketer, First Party Data, The Cookie Apocalypse, Personalisation Strategies, Data Strategies, The Pillars of Personalisation, The Risk and Readiness Review, Data as a Resource, Solution Designs, Measurement Planning, Tools and Tech, Strategic Data and Analytics, The Wheel of Growth, Reporting and Dashboarding, The Two Tracks, Cycle of F**KED Data, Project Plans Mark McKenzie

Your Data is F**KED - Blog

My journey into web analytics was born from frustration – the same frustration that I believe still drives marketers today: how do I prove to [CLIENT or SENIOR STAKEHOLDER] that [CAMPAIGN, WEBSITE, APP, LANDING PAGE] is working? The question should be, how do I know IF it’s working?

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